Affiliate Disclosure

Transparency about how UKSlotsRadar.co.uk earns revenue and our commitment to editorial independence.

What This Website Is

UKSlotsRadar.co.uk is an independent editorial and comparison website dedicated to helping adults in the United Kingdom make informed decisions about online slots sites. We publish reviews, comparisons, bonus guides, payment information and responsible gambling resources — all produced to the same editorial standards of accuracy, fairness and clarity.

We are not a gambling operator. We do not accept wagers, operate games, or provide any form of gambling facility. We are a free informational resource, and our content is available to all visitors at no charge.

How We Earn Revenue

Operating an independent editorial website requires resources — research, writing, fact-checking, design, hosting and ongoing maintenance all carry costs. To fund these operations and keep our content freely available, we participate in affiliate programmes with some of the gambling operators featured on our Website.

In practical terms, this works as follows:

  1. We publish editorial content about UK-licensed gambling operators, including reviews, comparisons and bonus information.
  2. Within our content, we include links to operators’ websites. Some of these links are affiliate links.
  3. If you click through to an operator’s website via one of our affiliate links and subsequently register an account (or meet other qualifying criteria defined by the operator or their affiliate network), we may receive a commission from that operator.

This is a standard, widely-used funding model for comparison and editorial websites. It enables us to provide high-quality content without charging our readers.

What This Means for You

We believe it is important that our readers understand exactly what our affiliate relationships mean — and, equally importantly, what they do not mean.

  • No extra cost to you: You will never pay more, receive a lesser service, or be disadvantaged in any way because you visited an operator’s website via one of our links. Affiliate commissions are paid by the operator to us — they are never charged to you.
  • No influence on editorial content: Affiliate commissions do not influence our reviews, ratings, rankings or editorial assessments. Our editorial team produces content independently, based on our established assessment criteria. Whether or not we have a commercial relationship with an operator has no bearing on what we write about them.
  • Inclusion based on merit: We feature operators on this Website because they meet our editorial criteria — principally, holding a valid UK Gambling Commission licence and offering a service that we believe merits coverage. Not all operators we feature are affiliate partners, and not all operators who offer us affiliate partnerships are featured.

How We Maintain Editorial Independence

Editorial independence is fundamental to the value of this Website. If our readers cannot trust that our content is impartial, then our content has no value — to our readers or to us. We therefore maintain a strict separation between our commercial relationships and our editorial process.

Specifically:

  • Editorial decisions — including which operators to review, how to assess them, what ratings to assign, and how to rank them — are made solely by our editorial team based on published criteria.
  • Our commercial team does not have the ability to influence editorial content, request favourable reviews, or alter rankings.
  • We apply the same assessment methodology to every operator, regardless of whether they are an affiliate partner.
  • If an operator that we have an affiliate relationship with performs poorly against our criteria, our content will reflect that honestly.

How Affiliate Links Are Marked

In the interests of transparency, we want you to be aware when a link on our Website is an affiliate link. Across the Website, you will find clear disclosures — including in the footer of every page and on relevant content pages — indicating that some links may be affiliate links and that we may earn a commission if you click through and register.

We endeavour to make this as clear as possible so that you can make an informed choice about whether to click through to an operator’s website.

Our Commitment to Transparency

We publish this Affiliate Disclosure because we believe transparency builds trust, and trust is the foundation of everything we do. We want our readers to understand how this Website operates, how it is funded, and what safeguards are in place to protect the integrity of our content.

If you have any questions about our affiliate relationships that are not addressed on this page, we welcome your enquiry. Please contact us using the details at the bottom of this page and we will be happy to provide further clarification.

What We Will Never Do

Our commitment to honest, responsible editorial content means there are certain things we will never do, regardless of any commercial considerations:

  • Fabricate or manipulate reviews: We will never publish a review that does not reflect our genuine editorial assessment. Every review is based on research, evaluation against our published criteria, and honest analysis.
  • Hide negative aspects: If an operator has weaknesses — whether it’s unfavourable bonus terms, limited payment options, poor customer support, or any other shortcoming — our content will reflect that. We do not suppress negative findings to protect a commercial relationship.
  • Recommend sites we do not believe meet quality standards: We will not feature or recommend an operator that we do not genuinely believe meets the standards our readers should expect. This includes, as an absolute minimum, holding a valid UK Gambling Commission licence.
  • Use misleading language: We will not use aggressive sales tactics, create false urgency, make unrealistic promises about potential winnings, or use any language that could mislead readers about the nature or risks of gambling.

Responsible Gambling

As a website that provides information about gambling operators, we take our responsible gambling obligations seriously. Our affiliate relationships do not change this commitment — if anything, they reinforce it. We recognise that earning revenue from referrals to gambling sites comes with a responsibility to ensure our readers are fully informed about the risks of gambling and the support available to them.

Every page on this Website includes links to our Responsible Gambling page and to external support organisations. We encourage all visitors to gamble responsibly, to set limits, and to seek help if gambling is causing them concern. Free, confidential support is available from BeGambleAware and GamCare, or by calling the National Gambling Helpline on 0808 8020 133.

Contact Us

If you have any questions about this Affiliate Disclosure, our affiliate relationships, or how we maintain editorial independence, please contact us:

We welcome questions and are committed to being as open as possible about how this Website operates.